Show your vulnerable side with pride

AGENCY McCann London

CLIENT L’Oréal Men Expert

Tackling men’s mental health by tapping into a cultural moment.

Why are men more comfortable showing emotion at the football than they are in the rest of life?

Using the World Cup as a springboard, we asked our Wingmen to be more vulnerable than they’ve ever been and start a conversation about mental health.

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Decléor Green Mandarin