The School Run Gauntlet
Beating the school run, one wingman win at a time
This Father’s Day, we put our Wingmen to the ultimate test: real dad duties, real chaos, and no retakes.
In a game show-style social film, Jamie Redknapp, Peter Crouch and Jermaine Jenas faced off in the School Run Gauntlet — a series of fatherhood-inspired challenges designed to separate the dads from the lads.
First up, the Bathroom Time Trial: one minute to wash, moisturise and dress before the kids start yelling through the door. Then came Shoe Mountain — a frantic race to find a matching pair in a heap of odd ones (every dad knows the pain). Finally, The School Run Sprint, a stroller obstacle course complete with snack spills and forgotten lunchboxes.
The film was supported by a suite of snappy 6-second product ads, built around fatherhood frustrations and easy #WingmanWins. Meanwhile, the brand’s organic social channels rallied the audience to share their own dad-life wins with the Wingman community.
