L’Oréal Men Expert x Movember
Tackling men’s mental health by tapping into a cultural moment.
There’s one place men feel free to show emotion — and it’s the football. So for this year’s L’Oréal Men Expert x Movember campaign, we used that cultural truth to start a different kind of conversation. Because whilst thousands of men cry in the stands, only 28% say they’d cry in front of a mate.
We brought our Wingmen — Jermaine Jenas, Peter Crouch and Jamie Redknapp — together to talk about the stuff that really matters. What it meant to grow up believing boys don’t cry. What it felt like to go through hard times and hide it. And how showing up for your mates sometimes means saying, “I’m not okay either.”
This Movember, we’re asking men to show their vulnerable side with pride and start a conversation.
