Haus of Flamingo Summer 2025
The beach
just got bolder.
The second chapter in our Haus of Flamingo SS25 story — sees our glamorous trio land in a sun-drenched destination with one mission: find Flamingo Beach. Rumoured to be off the beaten track, this luxurious hideaway is more than just a beach — it’s a state of mind. A place where magic meets maximalism, and no look is too extra.
The 30″ ad sees the trio set off in style, suitcases in tow, eventually arriving at their dream spot. Then the real transformation begins. Like a fashion-forward Mary Poppins moment, they unpack sun loungers, rubber rings, a palm tree, and even a pedalo — turning the sand into a surreal slice of flamingo paradise. Meanwhile, Nonna, our unbothered local queen, casually fishes from the shore and nearby, our dad and daughter duo build a flamingo sand sculpture worthy of a holiday postcard.
A collection of 25 stills were captured to be used across owned channels and out of home.
And a series of playful social edits were rolled out across instagram and Tiktok — one heroing kidswear with the sand flamingo scene, the other spotlighting menswear as dad finds the ultimate beach chill zone.
