Louise x Harveys bringing colour to our homes.
To help Harveys stand out in the crowded retail park (where the DFSes and SCSes dominate), they teamed up with Louise Redknapp — singer, fashion muse, and all-round style insider — to design a collection with real appeal for the design-conscious shoppers usually found browsing MADE, Swoon and Habitat.
Our job? Shift perceptions, boost footfall, and get bums on beautiful seats.
We created a full through-the-line campaign that launched the Bold by Louise collection with a bang — tapping into Louise’s fashion credentials while elevating Harveys’ design and quality positioning.
From standout OOH and TV to social, in-store and digital, the work set out to make Harveys feel less “mass market” and more style destination.
The results
