Go Blonder
Discover the brightening power of Go Blonder
John Frieda’s Go Blonder campaign set out to dial up the brightness — literally. From a national TV ad to social-first edits, tutorial content and before-and-after stills, the campaign was designed to feel bold, engaging, and refreshingly real.
To bring the product’s brightening power to life, we built a glowing light tunnel for models to walk through (because subtlety is overrated), and played with lemon iconography, including a cheeky squeeze mid-shot to hammer the point home. Motion graphics brought product benefits to life in a way that felt fun, not functional.
Across social, we leaned into native TikTok-style transitions — hand swipes, snap cuts, hair flicks — to make content that felt scroll-stopping and platform-native. The campaign stretched across the brand’s hero products: Dream Curls, Blue Crush, Brazilian Sleek, Miraculous Recovery, and Highlight Activating.
Everything was shot using the real products — actual washes and styling on set — to capture genuine transformations without any smoke or mirrors. Just good hair, good light, and a little bit of lemon drama.
