True Match A match for life
From everyday triumphs to special milestones, it’s the only foundation you’ll ever need.
Whether it’s 9am meetings, 10pm cocktails, school runs, or days where you want to wear nothing at all, True Match is more than makeup — it’s a timeless companion. One that works with your skin, not against it. One that’s hydrating, buildable, breathable, and inclusive of every tone, texture, and type. A match that doesn’t fade, flake, or fail you — no matter where life takes you.
The campaign was an an ode to real life, and the real skin it happens in. We captured everyday moments and big milestones, showcasing how True Match fits seamlessly into all of them. From glowing to glam, quiet confidence to bold celebration — this is makeup that moves with you.
Supported by a national OOH rollout, social cutdowns, and in-store presence at Boots and Superdrug, the campaign reinforces one clear message; True Match isn’t just a match for your skintone — it’s a match for life.
